Despite the title, I’m not bitter. In fact, it’s been a good week. Nestled into a tight schedule of work for clients, work for business, and work for business school, I had the privilege of attending Chip Kidd’s lecture at UCSB. He was as sharp and witty as his work suggests. And while it was certainly refreshing to hear about his experience in working with limited resources, maneuvering subjective input, and handling rejection from decision makers, what struck me most was the wave of refreshment I was hit with when he referred to the graphic design industry as just that—graphic design.
With the influx of transactional-based business models in the market today, the perceived value of graphic design has become diluted—forcing many graphic artists and agencies to search for ways to legitimize their talents and advocate for their place at high-level decision making discussions. Graphic design, in its purest form, is the craft of effective communication through visual senses. It’s not easy. Designers are critical thinkers. They are tasked with finding the most unique visual communication solutions while managing conflicting perspectives and obscure objectives with limited resources. Knowing the newest and latest software is not an accurate measure of those foundational skills. Listening to Chip Kidd share his creative process brought me back to what I love about this industry—the problem solving.
If you’re not one of the lucky ones who has had the opportunity to listen to Chip Kidd speak, you can watch his latest TED Talk here. And, if you want to learn more about our graphic design expertise, visit here.