Discussions and Resources to Expand and Enhance Creativity in Marketing

You Already Know More than You Think About Social Media


Most would agree that social media—and particularly its appropriate use as a marketing tool—can be intimidating and confusing for the new user. To begin with, there is not just one place to start, but rather a large and unruly world of apps, websites and services that a novice imagines she must master. On top of that, there’s lots of strange and often abbreviated terminology along with a substantial dose of odd characters like # and @. Worse still, this is an arena where mistakes can and do quickly gain attention, potentially circling the globe before anyone realizes there’s a problem.

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Mar 20, 2017  |  Comments (0)

Buyers Want to be Informed, Not Sold to


Would you rather have someone tell you something interesting that's of immediate use...or would you prefer to be interrupted while paying attention to something else? That may be a dumb question, but it lies at the heart of what's wrong with most marketing today.

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Mar 08, 2017  |  Comments (0)

Digital Has Made Print Better—the Key Benefits of Print on Demand



We’ve heard predictions of the death of the printed page ever since the invention of the word processor. But, as we know, the digital world has yet to finish off the centuries-old stalwart of ink on paper. And, it’s not likely to. The transportive, tactile quality of a well printed piece simply can’t be equaled by the undeniable sameness of everything we consume digitally. At this point, it’s almost trite to say that print is not dying. We think it’s more instructive to look at the ways digital technologies have reshaped print, making it more versatile and affordable.

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Feb 23, 2017  |  Comments (0)

An Unfortunate Coupling — A Single Director of Marketing and Sales



Over the years, we’ve worked with many different companies—both large and small—in many different industries. One of the things we have observed is that combining the positions of Director of Sales and Director of Marketing can be counterproductive when trying to align the two teams to work towards the organization’s goals. While a strategic combination of sales and marketing is essential to business success, merging these two fundamentally different groups by giving them  a single leader can undermine efforts in both arenas.

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Feb 22, 2017  |  Comments (0)

12 Ways to Overcome a Creative Block


We’ve all been there. It’s like being trapped in some dark alley where every idea leads to a dead end. There’s no other way to put it—you’re stuck in a creative block. In reality the solution is probably not far away, but as minutes and hours tick by you start to think you might never have a good idea again.

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Jan 23, 2017  |  Comments (0)

Silverander Communications is a design and creative services agency with a 30-year history of providing unique solutions to complex marketing problems.

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